Tesco Stores Limited (Tesco) is responsible for protecting the personal data we collect as part of your use of this site and, where you sign up, in connection with Tesco Home Panels.

We understand that looking after the personal data you share with us is hugely important. We want you to understand how Tesco Stores Limited use it in operating the Tesco Home Panels. This privacy policy (Policy) sets out this key information, and it should be read in conjunction with our main Privacy Center Privacy policy | Tesco UK - Tesco Groceries where indicated.

This section explains what personal data we collect about you.

• Information you provide during registration for Tesco Home Panels. This includes your:
  • Name
  • Gender
  • Home address / sample delivery address
  • Date of birth
  • Phone number
  • Email address
  • Information we receive at registration about your Tesco customer account to confirm you are eligible to join Tesco Home Panels
  • Sensitive personal data you agree to provide to us such as ethnicity and disability
  • Personal circumstances, such as your employment status, whether you are the main earner in your household, how many people live in your household, if you have pets or children (and your children’s ages)
  • Where you heard about us
• Information sourced from your Clubcard account. We use information from your Clubcard account, such as:
  • Your shopping habits (e.g. the products and services you buy, how much and how often you buy things, the nutrient profile model for food products you buy, how much you spend and the type of till you like to use)
  • How you interact with our offers, website, app and customer service centre (including offers used, if you abandon a shopping basket or ask to merge Clubcard accounts)
  • The area you live in, type of Tesco store you use (e.g. Extra or Express) and how close/far this is to other retailers
  • The Tesco shopping services you use (e.g. Whoosh, Click & Collect, Marketplace)
  • If you are a customer of a Tesco Group company (e.g. Tesco Mobile or Tesco Insurance & Money Services), or of Tesco Bank (now part of Barclays Bank PLC)
  • If you are employed by Tesco or a Tesco Group company or hold a “privileged” card (e.g. a Secondary Colleague Clubcard or a Card for Life Holder)
  • Information about your Clubcard account and profile (including marketing preferences, behavioural segment, and affluence estimate)
  • Points or Reward Partner information, including where you collect and redeem points and if that’s from part of the Tesco Group or a third party
• Information you provide as part of being a member of Tesco Home Panels. This includes feedback, comments, photos, videos and other information you provide in:
  • Product trials and reviews
  • Surveys (including previous responses)
  • Videos
  • Focus groups (e.g. online discussions, face to face discussions)

This section explains how and why we use your personal data.

Information you provide during registration for Tesco Home Panels

Information you provide during registration, such as your name and contact details, age, gender, postcode/shipping address, will be used to:

• Select you for – and invite you to – suitable research activities
• Make arrangements with you (if needed) about research activities you have agreed to participate in
• Analyse and manage the make-up of the panel (including which geographic areas are underrepresented or which areas are better for in-person research groups).

Clubcard account information

Information drawn from your Clubcard account, such as your purchase history, shopping behaviour and engagement with offers, points or rewards partners, will be used to:

• Determine if you are eligible to be part of Tesco Home Panels (e.g. we check if you are/have become a Tesco Group employee or privilege card holder on a rolling basis)
• Help Tesco and our third-party research agencies (see below) to select relevant research projects to invite you to (e.g. to invite you to test the type of products you actually buy)
• Better understand customer needs, experiences, behaviours and attitudes. For example, we might do testing in the store you use to understand gaps between what you claim (e.g. what you said in a survey) and what you do in store. E.g. we ask you what type of eggs you buy, then see what you actually buy.

Information you provide as part of being a member of Tesco Home Panels

Information you provide as part of being a member of Tesco Home Panels, such as your feedback from product trials and focus groups, will be used to:

• Understand customer preferences and expectations
• Identify any product issues
• Test products before wider release
• Refine product offerings and improve quality control
• Display your feedback on products, as explained below
• Train and maintain a machine learning model which assigns people to a Tesco segment using survey questions (we use this model in work with external research panels).

We also use technology to transcribe and summarise what you say in video diaries and focus groups, so we can better understand your views.

Displaying your feedback on products

If you give us feedback on products, we may display your comments on our main Tesco websites next to the relevant product, so other customers can see.

We will anonymise the feedback with fictitious initials/name.

If you do not want your reviews to be displayed, please email us at home.panels@tesco.com.

To unsubscribe from Tesco Home Panels, email home.panels@tesco.com or select ‘Unsubscribe’ in your Home Panels account settings.

If you leave Tesco Home Panels, we will anonymise your data within 30 days.

To change your contact preferences, visit the Need help or have a question section at the bottom of the Tesco Home Panel login page.

We mostly rely on our “legitimate interests” to use your personal data to operate the Tesco Home Panel. We only do this when you explicitly agree to join Home Panels by signing up.

For Home Panels, Tesco Stores’ key legitimate interest is:

• To manage and improve our day-to-day operations: We use your personal data to carry out market research and internal research and development. This helps us to improve our product range, services, stores, systems (including security), know-how and communications.

Tesco’s main Privacy and cookies policy explains Tesco Stores’ “legitimate interests” in more detail. Other relevant purposes which apply to Home Panels include:

• To make our services available to you
• To personalise your Tesco experience
• To contact and interact with you
• To resolve legal claims or disputes

For more sensitive data, such as a disability or ethnicity, or to run a specific piece of research (e.g. involving video recording), we may rely on the consent you give when you give us the data or sign up for the research.

You can choose to leave the Tesco Home Panel at any time by visiting My profile and then click Unsubscribe.

We rely on performance of contract when we use your personal data to administer Tesco Home Panels. This includes checking your eligibility to participate, giving you a voucher or enabling you to redeem your points. If you are a website winner, we will also display your initial, surname and county on the Home Panels website.

Other information you provide to Tesco outside of the Tesco Home Panels such as information collected through Clubcard are collected based upon different reasons covered in Tesco’s main Privacy policy | Tesco UK - Tesco Groceries.

Sharing your personal data

We may share your personal data with:

• Our trusted service providers, such as companies that help us run Tesco Home Panels, carry out surveys, host our website, or conduct market research. For example: this website is hosted by Compusense and is supported by Qualtrics and we share your personal data with SGS, our logistics company, to deliver non-food products to you. We also work with our reward partner to send you e-vouchers as rewards for participating in relevant activities
• Dunnhumby (a Tesco Group company) to train the machine learning model which assigns people to a Tesco segment – dunnhumby receives your survey responses alongside a unique user id attributed to you, it does not receive your name or other directly identifiable information
• Our research partners for a given piece of research
• Other organisations, if:
  • The law or a public or regulatory authority says we must share the personal data
  • We need to share personal data to establish, exercise or defend our legal rights (this includes providing personal data to others for the purposes of preventing fraud and ensuring compliance with the Tesco Home Panels Terms and Conditions)
  • We restructure, sell, or transfer our business (or a part of it). For example, in connection with a takeover or merger.

Unless we have your prior agreement to do so, we will not share directly identifiable data with other parties not listed above.

We also share aggregated research insights within the Tesco Group.

Does Tesco Home Panels transfer my data outside of the UK?

Your personal data may be transferred outside the UK. It may also be processed by companies outside the UK who work for us (or for one of our service providers).

When we do this, your personal data will be subject to appropriate protections. If we do transfer personal data to outside of the UK, it’ll be protected in the same way as if it was being used in the UK. To do this, we use one of the following safeguards:

• We transfer to a non-UK country whose privacy laws ensure an appropriate level of protection for personal data.
• We put in place a contract with a third party that means they must protect personal data to the same standards as the UK.
• We transfer personal data to organisations that are part of specific agreements on cross-border data transfers with the UK.

What rights do I have (including subject access)?

Subject access

You have the right to see the personal data we hold about you. This is called a subject access request or SAR.

If you’d like a copy of the personal data we hold about you, please email us at subjectaccess.request@tesco.com.

Inaccurate data

If you believe we hold inaccurate or incomplete data, please let us know and we’ll correct it.

Withdrawal of consent

Where you gave us information based upon your consent, if you withdraw that consent, we’ll stop using that data.

Objection to our use of your data

We’ll consider your objection to our use of your personal data. If, on balance, your rights outweigh our interests in using your personal data, then you can ask us to either restrict our use of it or delete it.

Restriction to use your data

There are several situations when you can restrict our use of your personal data. This includes (but is not limited to):

• You’ve successfully made a general objection (as above)
• You’re challenging the accuracy of the personal data we hold
• We’ve used your personal data unlawfully, but you don’t want us to delete it

Deletion

There are several situations when you can have us delete your personal data. This includes (but is not limited to):

• We no longer need to keep your personal data
• You’ve successfully made a general objection (as above)
• You’ve withdrawn your consent to us using your personal data (and we don’t have any other grounds to use it)
• We’ve unlawfully processed your personal data

Portability

You can find out more information on your right of data portability here.

Automated decision-making, including profiling

We do not make any legal or significant decisions about you as a member of Home Panels that are based solely on automated processing, including profiling.

Complaining about how your personal data is used

You have the right to complain to Tesco about how we’ve used your personal data. You can do this by contacting us as set out below. We’d like the chance to resolve any complaints you have.

You also have the right to complain to the UK data protection regulator (the ‘ICO’).

More information on your data protection rights

The ICO website also contains more detail on the data protection rights mentioned above.

Do you keep my data forever?

We won’t keep your personal data longer than we need to. Typically, information you submit when participating in research panels/market surveys will be deleted 3 years after its creation. Anonymised outputs, which you can’t be identified from, are kept beyond this point.

Contact Us

To contact us about Tesco Home Panels, please email home.panels@tesco.com.

If you have any questions or complaints about how Tesco uses your personal data, please contact us as set out below:

Phone
0800 50 5555
0330 123 4055

Mail
Tesco Customer Service Centre
Baird Avenue
Dundee
DD1 9NF

Email: DPO@Tesco.com
This email address is only for data protection queries. We’re unable to answer any other queries at this email address.

Policy Update

This Policy was last updated in September 2026.