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Tesco Home Panels Privacy Policy


Tesco Stores Limited (Tesco) is responsible for the protection of the personal data we may collect as part of your use of this site and connected Tesco Home Panel services.

We understand that looking after the personal data you share with us is hugely important. We want you to be confident that your data is safe and secure with us, and you understand how we use it, this privacy policy (Policy) sets out this key information.

Personal data we collect about you

This section tells you what personal data we collect about you:

  • Information you provide during registration for Tesco Home Panels (e.g. your name, personal circumstances, sample delivery address/home address, DOB, sensitive personal data such as ethnicity, gender, disability, allergies, dietary requirements and where you heard about us);
  • Information you provide as part of being a member of Tesco Home Panels (such as your feedback or comments on products you review or surveys you take part in).
  • Information sourced from your Clubcard account

How and why, we use your personal data

This section explains in how and why we use your personal data:

  • As part of being a member of Tesco Home Panels, we will contact you to participate in surveys, product reviews, online discussions, face to face discussions and focus groups (and follow up on such interaction with you);
  • We use this feedback to improve our understanding of our customers as well as their opinions on our products and services;
  • In order to send you relevant surveys and products to review and better understand your feedback, we look at your Clubcard account (including your purchase history). For example, we may ask you review products similar to ones you have bought before or ones relevant to your lifestyle.

Displaying your feedback on products

Where you have provided us with your feedback on products, we may feature this feedback on our main Tesco websites next to the associated product for other customers to see.

We will display your feedback on the product and will anonymise the feedback with fictitious initials/name.

If you do not wish for your reviews to be used in this way, please let us know (see Contact us section).

Unsubscribing from Tesco Home Panels

Once you have registered to use Tesco Home Panels you can change your contact preferences on your welcome page or by contacting us.

You can unsubscribe from Tesco Home Panels by emailing us at or clicking on the unsubscribe button found on your Home Panels account.

Legal basis of processing

In relation to the personal data we process under this Policy, we process this based on your consent which you give when signing up for Tesco Home Panel and when completing research. Other information you provide to Tesco such as information collected through Clubcard are collected based upon different reasons covered in our main Privacy Notice.

Sharing your personal data

We may share personal data collected under this Policy with other organisations in the following circumstances:

  • With our service providers (such as our data analytics, survey, or website hosting providers) in order to run the service and administer your account;
  • If the law or a public or regulatory authority says we must share the personal data;
  • If we need to share personal data in order to establish, exercise or defend our legal rights (this includes providing personal data to others for the purposes of preventing fraud);
  • Where we restructure, sell, or transfer our business (or a part of it). For example, in connection with a takeover or merger.

We will not share identifiable data with other parties not listed above. We may work with brands to carry out joint research which they might see participants data or aggregated data that you could not be identified from.

Data protection officer

Our Data Protection Officer can be contacted by email:

How we protect personal data

We know how important it is to protect and manage your personal data. This section sets out some of the measures we have in place:

  • We apply physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal data;
  • We protect the security of your information while it is being transmitted by encrypting it;
  • We use computer safeguards such as firewalls and data encryption to keep this data safe;
  • We only authorise access to employees and trusted partners who need it to carry out their responsibilities;
  • We regularly monitor our systems for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security;
  • We will ask for proof of identity before we share your personal data with you.

Whilst we take appropriate technical and organisational measures to safeguard your personal data, it is important that you keep your login details and devices protected from unauthorised access.

The personal data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by companies operating outside the EEA who work for us or for one of our service providers. If we do this, we ensure that your privacy rights are respected in line with this Policy. The most common way we do this is to put in place a specific type of contract called “Standard Contractual Clauses” or through an approved scheme such as the “Privacy Shield.”

Your Privacy Rights

At Tesco we take your privacy very seriously. To find out what this means in detail please read our Tesco Privacy Policy using the link below.

How long we use personal data for

We will not keep your personal data longer than we need to, how long this is depending on several factors, including:

  • Why we collected it in the first place;
  • How old it is;
  • Whether there is a legal/regulatory reason for us to keep it;
  • Whether we need it to protect you or us.

Typically for research this will be no longer than 3 years following the conclusion of the research you have participated in.

Contact Us

To contact us about this Policy please email

Policy Update

This Policy was last updated on 24th March 2024